David has interests in a wide number of areas including management, business, technology, evolution and complex adaptive systems. He lives in Hertfordshire with two cats. He also enjoys playing bridge online, creative writing, song writing and can be found sometimes performing at local folk clubs.
Using some of the business strategies described in the book, he and Peter Blue developed a site for collectors of rare books called RareList. This site achieved first page listings on Google at virtually no cost to its founders.